Ottawa hopes to reap millions from selling ads on Job Bank site

Bill Curry, , Feb 26, 2014
Commentary by Stephen Downes

I wonder what the people at newbrunswickjobshop.com ("long name, greate results") will say. "The Conservative government is considering a new money-making plan that would allow it to sell private-sector advertising on the government’s Job Bank website. The Globe and Mail has learned that federal officials are examining ways to raise millions from the website, which currently posts more than a million jobs per year." Job advertising is pretty competitive (just ask Monster.com), likes directly to the learning and competence market, and commercializing the national job bank would add a major new variable to the mix.

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