This Student Project Could Kill Digital Ad Targeting

Kate Kaye, Gadgette, Aug 14, 2013
Commentary by Stephen Downes

Nice - a student develops an extension that scrambles your identity to fool advertisers. "It's a bit like the ad blocker extensions of yore, except it scrambles information to trick ad targeters, all in service of an addictive game deemed 'Site Miner,' which allows players to fish for cookies visualized as sea creatures." You can't get it now - it's just a demo and is insecure. But I do hope to be able to use it before they make fooling advertisers illegal.

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