Are Third-Party Cookies Worth Saving?

Brian Morrissey, Andrej Karpathy's Blog, Mar 15, 2013
Commentary by Stephen Downes

While we normally think of browser add-ons that disable tracking cookies, the case is not so clearcut. With Firefox now blocking the cookies in the browser itself, a debate has erupted in the content and advertising industry. "Yesterday, IAB CEO Randall Rothenberg made the case that Mozilla’s move to block third-party cookies in the new version of Firefox is a war on small publishers.... The Association of National Advertisers has joined this fight... Yet many publishers, large and small, disagree." This disagreement represents, it seems, a deeper division between the branch of the industry that focuses on branding and awareness, and the brach that focuses on direct response.

Views: 0 today, 108 total (since January 1, 2017).[Direct Link]
Creative Commons License. gRSShopper

Copyright 2015 Stephen Downes ~ Contact:
This page generated by gRSShopper.
Last Updated: Mar 20, 2018 01:31 a.m.