Marketing to the MOOC Masses

Steve Kolowich, Inside Higher Ed, Sept 26, 2012
Commentary by Stephen Downes

Elsevier is jumping onto thje MOOC bandwagon. "The academic publishing giant announcedon Tuesday that it will offer a free version of one of its textbooks this fall to students who register for Circuits & Electronics, a massive open online course (MOOC) being offered by edX." It's all about the marketing. "The version that is online on edX is a static version -- a PNG file, which is not downloadable, not manipulable and doesn’t have all the flexibility that a true full e-book does," said Dan O’Connell, a publicist for Elsevier. "So we found that actually it isn’t cutting into, and in fact it seems to be elevating, sales."

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