CBS, NBC and Fox head to court over Dish ad-skipping feature
July 2, 2012
Commentary by Stephen Downes

"I can't produce premium shows like 'CSI'without advertising," CBS Corp. Chief Executive Leslie Moonves said. This is a statement that defines simple mathematics. "The ad revenue per user television hour is thus the TV ad dollars / the Hours of TV per year = $0.20 per user hour." This is well within the range subscription services like Netflix have already demonstrated can be successful. Truth is, the people who gain the most from advertising are not the writers, creators, producers or even viewers. It's the advertisers - who have the content economy exactly where they want it, as the most effective means of propaganda ever devised.

[Direct Link] [Tags: Video, Marketing, Subscription Services]
Comments

Re: CBS

AndrewH, July 4, 2012

Why don't CBS, FOX, and NBC execs want consumers to enjoy commercial-free TV? It's what we want! I'm a customer and employee of Dish, and I think Auto Hop is great because you can easily watch commercial-free TV. A well known consumer advocacy group, Public Knowledge, agrees that people should have the right to control how they watch TV. They're taking a stand for consumers by creating a petition that tells CBS, FOX, and NBC media to keep their hands out of your living room and DVR. Sign their petition to keep control of how you watch TV http://bit.ly/KFdn1Q [Comment] [Permalink] [Previous][Next]



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