CBS, NBC and Fox head to court over Dish ad-skipping feature

Joe Flint, Meg James, Los Angeles Times, Jul 02, 2012
Commentary by Stephen Downes

"I can't produce premium shows like 'CSI'without advertising," CBS Corp. Chief Executive Leslie Moonves said. This is a statement that defines simple mathematics. "The ad revenue per user television hour is thus the TV ad dollars / the Hours of TV per year = $0.20 per user hour." This is well within the range subscription services like Netflix have already demonstrated can be successful. Truth is, the people who gain the most from advertising are not the writers, creators, producers or even viewers. It's the advertisers - who have the content economy exactly where they want it, as the most effective means of propaganda ever devised.

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