Google+: A Year of Missed Opportunities
Todd Wasserman,
Mashable,
Jun 28, 2012
When Google+ launched a year ago there was a virtual war between publishers like Mashable, TechDirt, TechCrunch and others to grab the lion's share of followers. So it's not surprising they lament the missed marketing opportunities in Google+: the delay in allowing aliases, news publishers and corporate accounts. But they problems run deeper. Compare with Twitter. Where is the equivalent of TwitPic or TweeetDeck or any of the other extensions? Or compare with Facebook. Where is the FarmVille of Google+? Or even Apple: where is the Angry Birds of Google+. None of these exist, because beyond some very limited exceptions, Google doesn't allow content out and it doesn't allow content in. Forget updating others' accounts: I can't even update my own account unless I'm sitting inside the clunky web interface.
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