Duncan J. Watts weighs in on Harvard Business Review about the importance of supporting the social sciences. The evidence he assays in favour of his proposal is more interesting than the proposal itself, subtly undermining the principles defining Harvard Business Review itself. To name them: "Recent research, for example, strongly suggests that most success stories, from Facebook to Shakespeare, are accidental products of randomness and cumulative advantage"; "politicians continue to pursue austerity policies based on the flawed but intuitive analogy that government debt is the same as individual debt"; "recent results about social contagion and the role of "influencers"; "what they (politicians and businesspeople) need to understand is that they cannot solve these crucial problems on their own."
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