The New LMS Product: You, Hack Education, Mar 30, 2012
Commentary by Stephen Downes

I guess it's a short jump from the idea that 'you are the product' of a social network to 'you are the product' of an LMS. And so it seems Blackboard has made the leap, suggests Audrey Watters. "Blackboard already has an Analytics platform which it launched last year. Its focus isn't on just "learning management" as the LMS has narrowly defined it in the past... Blackboard could have a big head-start on a lot of other newcomers to the learning analytics market. This head-start comes, in no small part, from the data the company already has/has access to."
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