It was at AusWeb 2001 I first heard of the difference between customization (the user sets preferences) and personalization (the system adapts to the user). This post expands that set of distinctions somewhat: standardization (you try to reach the entire class), differentiation (you try to reach different levels within the class), customization (you provide individual choices), and personalization ("students are free, empowered and ready to make learning personal"). The last category is laudable, but vague, and more likely to become something like 'personalization' in the AusWeb definition. So I prefer to think of student-defined learning as 'personal' learning. The difference between 'personal' and 'personalized' learning? It's like the difference between 'tender' and 'tenderized'.
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