Social Login Offers New ROI from Social Media

Larry Drebes, Harvard Business Review, Oct 28, 2011
Commentary by Stephen Downes

Good overview of the idea of 'social login' with an outline of business implications. Social login "allows visitors to a website to log in using their Facebook, Google, Twitter, or other social media account rather than having to register a new one." As for impact, "social login can be a huge marketing 'force multiplier' in every business's two core tasks: acquiring customers, and selling them products and services." HBR is so much better when it sticks to nuts-and-bolts coverage like this, than when it verges perhaps carelessly into more political domains.
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