No Right Brain Left Behind
Various authors,
Website,
Feb 01, 2011
It's not clear to me that the education system really needs input from the advertising industry. After all, these are the same people who brought us Channel One and other distractions. And even the current campaign, 'No right brain left behind', relies on the outdated stereotypes the industry so fondly repeats over and over, as though their own fictions have somehow become truth. But there is merit in their campaign to refocus attention from 'the knowledge worker' (who seems like a drone in a giant social computer) to 'the conceptual era' where creativity and problem-solving are primary skills. Yet I still get the sense that the purpose of this campaign is to use education for some higher ambition (like, say, propaganda), and the list of 'who we want to work with' doesn't fill me with confidence at all. Via Fact Company
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