Stephen Downes

Tough medicine for the corporate e-learning sector: "They realise that to affect the changes in attitude necessary that they need to approach their target audience as intelligent consumers rather than a block of employees." But this article captures the need for this: "take a look at your company newsletter/magazine and ask yourself how many of your colleagues would actually pay money for it?" The point is that e-learning - even corporate e-learning - must move beyond blandness and predictable propaganda and become something interesting and engaging.