Why Controversy Won't Power Next-Gen News
Umair Haque,
Harvard Business,
Dec 10, 2009
I so hope the value of media changes as described in this item. According to the author, "controversy sells. But it sells for pennies. News publishers should be chasing the big bucks instead. And to earn them, you've got to do a whole lot better than publishing fauxp-eds by the opposite of experts." I think something like that is true - in the edublogosphere, for example, the thoughtful and informed writers seem to attract more dedicated than the political attack blogs. But this could be an artifact of the phase shift, and not long term.
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