Esquire Brings Augmented Reality to Print
Christina Warren,
Mashable,
Oct 30, 2009
It's the return of CueCat, only this time the readers are your mobile phones and the advertisements are fronted by attractive models. Is it enough to make the difference? No. Opaque URLs (which is what the icons are) have never been a good idea, because you don't know what you're getting, and this doesn't change just because it's in Esquire and endorsed by Gillian Jacobs.
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