Channel 4 signs worldwide-first YouTube deal: watch our telly on your interweb box

Oct 16, 2009
Commentary by Stephen Downes

Unlike the U.S.-only deals that have characterized Hulu and many of the Google products (see below), this one is something that will actually be useful for the rest of us. "This is big news, as it marks the first time that a broadcaster anywhere in the world has made a comprehensive catch-up schedule available on YouTube, providing Channel 4 with additional advertising inventory and reach: YouTube last week announced it was serving over 1 billion video streams every day." Guess I'll have to acquire a taste for British humour.
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