This is a follow-up to number 1, where he talks about personal identity and OpenID. In part two, he channels a list of popuar Web 2.0 applications into yet another version of the PLE diagram. He does not call it the PLE, he calls it "Persistent ubiquitous content." He writes, "If you step back and think about content as infrastructure you can take a different attitude towards stock photos, soundtracks and beats, 3D models, 3D city models and all sorts of reusable digital content assets. You can bake historical references, sports statistics, background on diseases and weather trends into your blog posts and software. You can make collaborative hypermedia a dream come true."
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