Freeconomics: What About MY Cost for YOUR Free?

Steve Borsch, Connecting the Dots, Feb 27, 2008
Commentary by Stephen Downes

I had a look at Anderson's article in Wired (a magazine now a sad shadow of its former self) on the flight to Toronto. My suspicion is that the people saying that Anderson has written some kind of 'communist manifesto' haven't read the article. My word for what Anderson calls 'free' is 'loss leader'. In all cases, the purpose of 'free' is to lead someone to purchase some higher value good or service - because the value (and margins) on the free stuff are trending toward zero. There's no problem with that line of thinking - but it's certainly not communism.
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