How Madison Avenue Is Wasting Millions On a Deserted Second Life

Frank Rose, Wired, Aug 01, 2007
Commentary by Stephen Downes

"There was nobody else around." He teleported over to the Aloft Hotel, a virtual prototype for a real-world chain being developed by the owners of the W. It was deserted, almost creepy. "I felt like I was in The Shining." Related: Karl Kapp describes a session in ProtoSphere (click under 'solutions' to find the unlinkable Flash page describing ProtoSphere). Dig the shirts and ties.
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