Discussion of the idea of evaluating the effectiveness of blogs, and in particular, a set of metrics from Avinesh Kaushik:
Measuring "your blog's outcome" is ridiculous. It's like measuring 'friendship'. measuring 'reflective moments'. As Beth Kanter says, "numbers and data alone are almost meaningless." I don't think they get a lot more meaningful even if you add them to qualitative data.
- "Raw Author Contribution (posts and words in post)
- Unique Blog Readers (content consumption - Unique Visitors and Feed Subscribers)
- Conversation Rate (measuring success in a social medium)
- Technorati "Authority" (measuring your impact on the world!)
- Cost (what!)
- Return on Investment (what's in it for you/your business)"
Measuring "your blog's outcome" is ridiculous. It's like measuring 'friendship'. measuring 'reflective moments'. As Beth Kanter says, "numbers and data alone are almost meaningless." I don't think they get a lot more meaningful even if you add them to qualitative data.
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