A Business Book, Wiki-Style
Brock Read,
Chronicle of Higher Education,
Nov 20, 2006
From the Chronicle: "Can a wiki-style editing process result in a worthwhile business book? Pearson PLC, the publishing firm, intends to find out - and it has recruited business-school officials at the University of Pennsylvania and the Massachusetts Institute of Technology to help with the experiment. The publisher is putting together We Are Smarter Than Me, a new book that tries to help businessmen make sense of blogs, online communities, and other interactive Web media. Professors at Penn and MIT have already written the volume's chapter titles and introductory anecdotes. But otherwise the project is, well, an open book: Web surfers are invited to stop by the book's homepage and edit or add to it as they see fit."
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