The HUB (School Your Way)

Unattributed, WalMart, Jul 21, 2006
Commentary by Stephen Downes

Marc Canter linked to this with the suggestion that the people in this online community are not real. It's hard not to agree; this seems to be a pretty clear example of astroturfing. But what is the message? Not good: for boys, school is all about playing sports and having fun. For girls, it's all about shopping, style, and having fun. The site promotes a message of "do your own thing" - but it's mostly about conformity and consumption. And for both guys and girls (or "ladies") three of the five "hot" outfits include military wear. I look at this and I see a very dark and disturbing message.
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