Reaching your Market: Web Strategies for VET Providers

Unattributed, Australian Flexible Learning Framework, Jan 12, 2006
Commentary by Stephen Downes

According to the prefix, "The report provides a mix of best practice examples, screen captures of websites to illustrate how other organisations have implemented and action points to help you understand what should be prioritised for further developing your website." It then launches immediately into email marketing and registration (and charging a subscription) for premium content. Some of the ideas are good - for example, video blogging and calendar services. But most of it is about search engine optimization and keywords. PDF. Web page for easier linking.
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