I don't really get many comments, and I've always wondered about that. Part of it definitely involves commenting on other people's work so they start reading yours and commenting back. That creates an opportunity for people to use AI to support social network optimization (SNO): "Investigation of 4,929 Substack comments reveals real people using AI agents to comment on their behalf. Data on the 1:1 engagement signal, live Turing tests, canary traps, and what automated engagement means for online writing communities." It's not just on Substack. "On LinkedIn, ghost commenting is an industry. The practice scales. Commenting builds algorithmic visibility without providing a traceable email." So comments, I guess, are a bit like money. Great wealth is prima facie evidence of cheating. (p.s. fair warning; I'm pretty sure this article is in large part authored by AI, but of course I can't prove it - but I did learn the definition of 'canary trap' as a result of it, so there's that).
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