Death by Broetry – The Ed Techie
Martin Weller,
The Ed Techie,
Jan 28, 2026
Martin Weller reacts to a certain type of LinkedIn post he calls 'Broetry': "Both of these examples (and to reiterate they are examples just from today and I didn't have to look hard) demonstrate the classic AI Broetry structure: Lots of white space, those short sentences and a yearning (and failing) to appear meaningful not seen outside of teenage poetry. I hate it. I really, really hate it. I want you to understand that I am not exaggerating when I say it makes me physically nauseous." I don't think they're done by AI - it seems to me they predate it. But I saw yet another one just a few minutes ago and I agree with Weller's assessment. I want to please with the authors to write in proper paragraphs... but I desist, because to engage with them is to reward them.
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