Display
files/images/wifi.jpg


Commerce Weekly: Analytics for people, the next big thing in retail
Jenn Webb, O'Reilly Radar, Jan 25, 2013
Commentary by Stephen Downes

I think the challenge in the future won't be to manage privacy - in many cases, privacy is already dead - but how to manage the data that is collected. Take this article about the latest trend in retail marketing: tracking people as they go from store to store by tracking the address of their smartphone via ambient WiFi. Oh sure, it's probably not even legal right now, but who's going to know? More to the point, what happens to the data? Can law enfircement use it? Can it be purchased for a price? Is it available to private detectives, to stalkers? The other side of analytics - all analytics, not just snoopy stores - is how the data is managed. Photo: Woodleywonderworks.

Total: 2733
Enclosure: wifi.jpg
[Direct Link] 59882
Comments


Your Comment

You can preview your comment and continue editing until you are satisfied with it. Comment will not be posted on the until you have clicked 'Done'.



Enter email to receive replies:

Your comments always remain your property, but in posting them here you agree to license under the same terms as this site CC By-NC-SA. If your comment is offensive it will be deleted.

Automated Spam-checking is in effect. If you are a registered user you may submit links and other HTML. Anonymous users cannot post links and will have their contents screened - certain words are prohibited and comments will be analyzed to make sure they make sense.