Social Technographics: Conversationalists get onto the ladder
Josh Bernoff, Groundswell, January 22, 2010.


A large number of internet users contribute something to the conversation. This according to a Forrester Social Technographics study. What's new in this diagram (the original came out three years ago) is the addition of 'conversationalists', a class of people that includes Twitterers and status updaters. Though the categories overlap, we still see the scale of contribution with 24 percent listed as creators, 33 percent as conversationalists and 37 percent as critics. Via Jane Hart. See also Ian Delaney.

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Re: Social Technographics: Conversationalists get onto the ladder

ksmith, January 24, 2010

Stephen please ignore my email saying I couldn't login. It was a case of constantly making the same mistake - cyber blindness?

I wanted to point out that the link for the Social Technographics post should be http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html

I blogged about (thanks for the pointer) at http://blogs.educationau.edu.au/ksmith/2010/01/25/where-are-you-on-the-social-technographics-ladder/

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