I have been reading War and Peace, one of the themes of which is that history is created through the individual pursuits of millions of individuals acting in their own interests, and not through the will of leaders and generals. I happen to agree with that, which gives me a different perspective on exercises like this execise in crowdsourcing. The suggestion is that the wisdom of the crowd can somehow be orchestrated, or led, or managed like a trained seal. I don't think so, and I think that such projects express a misunderstanding of collective intelligence.
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