Corporate Social Networks Are A Waste of Money, Study Finds

Marshall Kirkpatrick, ReadWriteWeb, Jul 18, 2008
Commentary by Stephen Downes

Social networks are relatively easy to set up, but hard to maintain unless there is a project or purpose that unites members, and makes them want to interact with each other. This post describes a recent study by Deloitte on the corporate use of social networks, and finds that most are small and inactive. At Brandon Hall Research, we decided to move our online community to Facebook, in order not to have the expense of maintaining the network. Marshall Kirkpatrick is especially hard on social networks for specific products, such as Purina's Breeze for Cats, a "community" focused on cat litter. -GW
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