Dawn of the Un-Book
Jay Cross,
Jun 30, 2008
Jay Cross writes about the slowness of the publishing industry to respond to change. He cites a study by the Jenkins Group, a custom book publishing firm, that found:
-One-third of high school graduates never read another book for the rest of their lives.
-42 percent of college graduates never read another book after college.
-80 percent of U.S. families did not buy or read a book last year.
-70 percent of U.S. adults have not been in a bookstore in the past five years.
-57 percent of new books are not read to completion.
I still buy books in my field, but only to make sure I haven't missed anything. Rarely do I learn anything new, as I find that blogs and magazines are a much more current way to keep up with the onslaught of information and change. So what is Jay doing instead? According to another post he's bought a Flip video recorder and is documenting his world straight to YouTube. -GW
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