May 05, 2008
Commentary by Stephen Downes
Is MIT's science better than everyone else's? I don't know. But I have to say, their marketing department is leaps and bounds beyond anything else I can think of. And from the same publicity machine that brought us Media Lab, OLPC, OpenCourseWare and Henry Jenkins, we get iCue (in cooperation with NBC News): "Today, NBC News unveiled iCue (, a
pioneering collaborative learning community informed by MIT research that
incorporates gaming, discussion and video resources in a fun, safe, online
environment. This free online platform is targeted to students and lifelong
learners ages 13 and up and features patented technology to engage students
in collective, problem-solving gaming oriented to core curriculum (U.S.
History, Government and Politics and Language Arts)." The announcement came to be courtesy of Jodie Pozo-Olano, President, Sequoia PR, and the site itself is a delicious mix of multimedia, meant to be drunk in as much as to be played. Brilliant.
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