This paper divides into two parts. In the first part it defines and describes the RSS (Rich Site Summary) format and its emerging use as a format for content syndication by news and media organizations on the world wide web. Through the use of working models and demonstrations, the development, display and distribution of content modules via RSS will be discussed. In the second part, the theories and practice employed by news and media organizations are applied to online learning. Using MuniMall, an online learning community developed by the author, as an example, the method of integrating syndicated content with online courses and learning materials will be described and illustrated. Full paper.Lecture, Oct 16, 2000.