This presentation pays homage to McLuhan by reconsidering the slogan 'the medium is the message' by considering it against representationalist theories of meaning. The idea that a message signifies or stands for something, and that this creates the meaning, is questioned. Instead, the proposal is that the message itself contains the meaning; it is what it is, not what it stands for, and this is what the recipient has to work with when interpreting it him or her self.
Seminar, May 13, 2007.