OLDaily

IMS Global Learning Consortium Rebrands as 1EdTech Consortium
Rhea Kelly, Campus Technology, 2022/05/28

Once upon a time known as 'Instructional Management Systems', IMS Global has renamed itself to the 1EdTech Consortium. "The 1EdTech brand reflects the passion of our community in working together to achieve what none of us can achieve on our own," said Rob Abel is a statement that explained absolutely nothing. There's a video you can watch that actually muddies the water. The '1' seems to refer to a "united ecosystem" that is "owned by all education participants and stakeholders, enabling both public and private good." There's also a new logo that I sincerely hope they didn't pay too much for (and perhaps someone could explain why they've reversed the direction of the arrows).

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Universities are ramping up targeted hiring to meet CRC equity goals
Diane Peters, University Affairs, 2022/05/28

When I was a graduate student looking toward academic employment in the 1990s there was a great deal of discussion about employment equity in the university sector. As an aspiring white male I was naturally concerned about how this would impact my own job prospects, but nonetheless I supported employment equity policies because, after all, everybody deserves a proper chance to be hired, and I figured that my prospects were sound regardless (and quelle surprise, they were).  Now here we are in 2022 and universities are still trying to achieve employment equity targets (and the usual critics are still complaining about it). It's clear to me that universities won't fully achieve equity unless they are legislated into doing it. Image: University of Calgary.

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Tim Sweeney: Epic will fight Apple and Google to keep the metaverse open
Patrick McGee, Financial Times, 2022/05/28

Epic, which produces the virtual reality game Fortnight, has been locked in a legal battle with Apple over it's use of their app store. In this interview Epic chief executive Tim Sweeney argues "Apple and Google could 'unfairly' extend their 'stranglehold' on smartphone platforms to "dominate all physical commerce taking place in virtual and augmented reality." It's a valid concern. He also has some thoughts about the future of VR: "it's not very fun to sit around in 3D and just talk to people. It gets really awkward really fast... I think if you strip the entertainment aspect from it, you end up with a super creepy version of America Online chat rooms!" Educators take note. (I did everything I could to make this article generate a paywall and it wouldn't, but your experience may vary).

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Improving Return on Attention in the Idea Business
John Hagel, Edge Strategy and the Future of Work, 2022/05/28

There's an art to coming up with a concept, running with it, creating a book out of it, and founding an institute based on it. John Hagel III is a master at it, and I've watched him do it for years. His latest concept, Return on Attention (ROA) is just familiar enough to attract business professionals and shows just enough new media savvy to catch the attention of advertisers and media. ROA is "the return that customers receive when they allocate their attention to something," in other words, "the value they perceive they are receiving when they spend time paying attention to something." The genius of this approach is that you don't have to come up with the core idea yourself - Hegel freely admits to drawing on Michael Goldhaber's Attention Economy, and the illustration features a quote from Howard Rheingold. It's the packaging in a business-friendly format that does the work here. Via Mike Taylor.

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