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April 19, 2002

No Medium Beats Magazines for Consumer Convenience Despite being old technology, magazines are tremendously successful: four out of five American households purchase magazines and each household buys an average of six different titles annually. Advertising in magazines has doubled in the last decade from a little less than $7 billion to nearly $18 billion annually. Why? "As you ponder the perils and opportunities posed by new technologies, as you study the dazzling possibilities in the Asia-Pacific region and weigh new cross-border initiatives, you might want to keep that simple truth in mind. It all starts with the reader."

Want something you're not seeing in OLDaily? Write me. By Richard Smith, The Korea Times, April 17, 2002.[Refer]

Browser-Based Teaching Hm. This article suggests that educational institutions will be able to address a lot of their technology costs by shifting from computer-based learning to browser-based learning. "A simple move to a new model - network/appliance, or browser-based computing - will solve many of these problems and deliver, well, education on steroids: personalised, customised, optimised and lifelong learning for every student and adult learner. Or as Sun Microsystems vice-president of global education and research Kim Jones says: "Anywhere, anytime, any place and on anything. The beauty of network computing is that the actual computer can be managed centrally somewhere by a service provider. In the classroom, both teacher and students access information via browser-type devices, or appliances, which are just windows to content.'" By Karen Dearne, Australian IT, April 15, 2002.[Refer]

Key Case Restores Copyright Balance A wise decision by the Canadian Supreme Court limiting the right of copyright holders to determine the use of legally acquired intellectual property. Justice Ian Binnie stated that "the proper balance among these and other public policy objectives lies not only in recognizing the creator's rights but in giving due weight to their limited nature . . . Once an authorized copy of a work is sold to a member of the public, it is generally for the purchaser, not the author, to determine what happens to it." Hear! Hear! By Michael Geist, Globe and Mail, April 18, 2002.[Refer]


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