Stephen Downes

Knowledge, Learning, Community

The Meaning is the Message


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2007 CADE/AMTEC conference, Canadian Association for Distance Education., Winnipeg, Manitoba, Seminar, May 13, 2007.

This presentation pays homage to McLuhan by reconsidering the slogan 'the medium is the message' by considering it against representationalist theories of meaning. The idea that a message signifies or stands for something, and that this creates the meaning, is questioned. Instead, the proposal is that the message itself contains the meaning; it is what it is, not what it stands for, and this is what the recipient has to work with when interpreting it him or her self.


Stephen Downes Stephen Downes, Casselman, Canada
stephen@downes.ca

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