Facebook Says It Will Start Testing a Subscription-Based News Product in October

A paywall is coming to Facebook, much to the delight of publishers

A paywall is coming to Facebook, much to the delight of publishers.

Head of news partnerships Campbell Brown made the announcement at the Digital Publishing Innovation Summit in New York Tuesday, as reported by Leon Lazaroff of TheStreet.

Her announcement comes just over one week after several prominent publishers, as well as smaller newspapers—nearly 2,000 publishers in total—teamed up to form trade organization The News Media Alliance with the aim of pushing Congress for a limited antitrust exemption to negotiate with Facebook and Google.

Brown said in a statement emailed by Facebook:

We are in early talks with several news publishers about how we might better support subscription business models on Facebook.

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