Forty-six percent of internet users are in just 5 countries (China, USA, Brazil, India, and Russia). All these countries, with the exception of the United States, still have less than 50% Internet penetration. In other words, the future of Internet growth and best practice examples are in these countries, according to Mary Meeker. Meeker refers to companies such as Facebook and China's TenCent as "incumbents" who are successfully exploring these opportunities, so far. Social networking incumbents like Facebook and Twitter have uniquely low advertising value compared to other types of websites but she expects that to change within the next 5 years.

"Attackers" such as Android and iPhone are driving quick, significant shifts in worldwide market share although Nokia is traditionally a more recognized brand globally. Meeker contends that it's not only about market share, it's about motivating consumers to purchase. Attackers tend to innovate rapidly. New terms like "location-based services," "flash sales," "real-time alerts," and "virtual goods" describe how attackers are approaching smartphone opportunities.

According to Mary Meeker, "Disruptors" such as Netflix, Paypal, Apple, and Facebook use low-end segment strategies or nonconsumption strategies to carve out innovative and successful markets. She believes disruptive innovation will continue to play a vital role in future tech advancements.