Retail Learning

So it seems that Lord Mandelson “says he expects students to adopt a more consumer-led approach to their university education” (Mandelson backs consumer students).

So as well as students championing their (consumer) rights, I guess that means the marketing folk will also get the opportunity to hatch all sorts of new marketing plans…

…like Tesco ClubCard Deals:

and Gift Vouchers:

As well as the sweatshirt and scarf merchandise, there’ll also be the course materials shop?

And I guess a second hand market in course materials will also emerge?

So what’s new? ;-)