The cost of textbooks - now estimated to be $US 900 per year, according to this article - is one thing. But placing advertisements in textbooks is not the answer. In addition to the advertising, "Students, or anyone else who fills out a five-minute survey, can download a PDF file of the book, which they can store on their hard drive and print." The coverage in this article is one-sided and in some cases deceptive - as, for example, in the statement of this falsehood: "so far, the model hasn't spread to college textbooks - partly for fear that faculty would consider ads undignified." It's not dignity that professors are worried about, it's the misleading credibility advertisers get when associated with taught material, and it's the inevitable influence of advertisers over content. Via University Business.