Important and useful analysis of the 'Nike Sweatshop' meme - you probably saw this: it was the story of the man who wanted to put the word 'Sweatshop' on his personalized Nikes and the email exchange when Nike refused. The political message aside, this column is a fascinating account of the spread of the meme though internet space. The rise and fall of the 'Nike Sweatshop' meme on the internet is what can be called an emergent property of the internet: it occurs spontaneously, without centralized direction or instruction.
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