Multiply's Spam-O-matic UI

Chandrasutra, Aug 17, 2004
Commentary by Stephen Downes

I got my first invite from yet another social network (YASN) called Multiply (if you want an invitation, send me an email). What makes this site different is the much more obvious capacity to create blog content (still a centralized silo mode, but still, one step closer to the semantic social network). But as one writer comments, Multiply took the worst feature of Google's Orkut and made it worse. "Unfortunately, 'save' actually means SEND and 'view' actually means EMAIL. And so, I sent, rather than merely posted, the journal entry to everyone on my contacts list - as an email."
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