It is noteworthy that on the other side of the debate publishers feel they have a right to track readers. A group called 'Movement for an Open Web' has "called on the Competition and Markets Authority 'to impose a formal restraining order' on Google over the tech giant's plans to replace third-party cookies." Google's replacement for tracking cookies, Federated Learning of Cohorts (FloC) didn't fly, so currently there's no replacement. The argument against removing cookies is that it would give Google an unfair advantage. Fair enough. But I think the rest of us would propose to level the playibg field by eliminating tracking entirely.
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