Yes, a month long conference is a neat concept. And yes, it's about rethinking the underlying purpose of conferences, as Web Directions co-founder John Allsopp writes. "There’s also a second 'Job' we uncovered–helping develop people’s sense of connection and belonging to a professional community." But a month long conference is also a MOOC - at least, the way we did MOOCs. And these things will all begin to blend - courses, conferences, online learning in general, will gradually become more social and community-oriented. Oh yeah, and they'll also be more open and less expensive.