This article is aimed at the business community, so it portrays spending $2000 on a VR meal as a good thing. But let's set aside crass greed and consumerism and look at the concept. The idea is that you view one thing in a VR helmet while eating something quite different. The result is that it messes with your experience, but in a good way. "For example, one dish appeared as a red sphere on a plate, and this cued the narrator to say, 'I think it tastes like the whistle that the wind makes through a door lock on a cold autumn afternoon.'" The main thing here is that VR allows us to expand our range of possible experiences, opening the way for new ways of perceiving, and comprehending, the world.