The question to ponder here after reading this article is whether higher education is just another channel (albeit a really expensive one) in the information landscape. Now you might think - pah! Universities do a lot more to engage people than simply stream video. Well, yeah. But the information landscape is changing a lot. Video (like the advertisement video mentioned below) is just one part of a wider engagement strategy. Information is becoming a full-body experience - think, for example, how the Marvel universe blends everything from movies to toys to fully immersive cosplay experiences to conventions and games. You may think of the video advertisement as just an advertisement. Not anymore.