Business wants badges. Because that's how they wrest control of credentialing from institutions. That despite the reassurances of Goldie Blumenstyk is what motivates the credential developed by Capital CoLAB (Collaborative of Leaders in Academia and Business). "Capital CoLAB is now working to create a common logo for the certificate and has hired a vendor to develop a digital badge that could eventually be read by automated HR systems and used on sites like LinkedIn." See also MIT's Digital Credentials initiative (more) (because of course MIT would reinvent something like open badges and brand it with its own logo).