The subhead asks, "Why does the scholarship of teaching and learning remain a hard sell to faculty?" I've always thought that the answer was pretty evident: because they spent ten years of their lives studying and earning a PhD in something else. Which is what they're actually interested in. This particular article looks specifically at teaching-focused universities, but here I think the same answer still suffices, only more so - if you're not able to spend time researching the thing that really interests you, why would you spend time researching something that doesn't?
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