The Second Annual Podcast Revenue Study by IAB and PwC

Interactive Advertising Bureau, Jun 11, 2018
Commentary by Stephen Downes

Podcasting started in 2003 (which was when I launched Ed Radio) or 2004 and became popular, then disappeared, and now is a global industry worth some $313 million. This rep[ort (20 page PDF) looks mostly at revenue models (especially advertising) but still offers a broad outline of podcasting trends generally. I find that I tend to bounce back and forth between podcasting (twit, trig, titus) and the radio (CBC, alt/indy), with some live audio (mostly baseball and comedy) thrown in.

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