Google is not only creating new consumers in schools, it's creating a new consumer database from schools. "According to Google's privacy policy for their educational products, the company doesn't collect student data for advertising purposes or sell them to third parties. The apps are also ad-free. But that doesn't mean Google isn't collecting data on students. The policy allows for the collection of information including location or GPS data, what mobile network a user is on, or their phone number."
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