This is How Google will Collapse

Startup Grind, Medium, May 09, 2017
Commentary by Stephen Downes

The thesis of this post is that advertising placement will collapse as a revenue model, and when it does, so will Google's dominance over the marketplace. What will replace it? Native advertising (i.e., advertising that is actually a part of the content you want to read, as for example when I mention Tim Horton's Coffee in a post). We're seeing this play out now as websites demand people turn off their ad blockers and as people, not being crazy, refuse to do so. And we're also seeing actual online commerce increase, a market in which Google has virtually no stake. "Over time, the computer itself — whatever its form factor — will be an intelligent assistant helping you through your day. We will move from mobile first to an AI first world."
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